![]() In March 2018, Keep opened a gym in Beijing, its first. Keep received US$10 million in Series B funding from GGV Capital and US$32 million in Series C funding from Morningside Ventures and GGV Capital, with participation from Bertelsmann Asia Investments. To make users more committed, it uses "daily bonus, self-evaluation, and personalized fitness plan recommendation". Its GPS feature allows users to find nearby joggers who are also using the app to whom they can direct friend requests. It lets users monitor where and for how long they have run. ![]() The app contains a social networking service that allows users to upload images of what they have eaten, what they look like, and what their exercise routines are. Keep provides users with fitness videos and an e-commerce store where they can buy exercise equipment through WeChat Pay and Alipay. More than one million users downloaded the app by the 105th day after its launch. Keep became available for downloading on 4 February 2015. He chose the name "Keep" because according to Xinhua News Agency, "he believes keeping, or persistence, is the core of losing weight and starting up a company". Wang said his motivation for creating the app stemmed from his losing 20 kilograms (44 lb) after he developed an exercise regimen through online research. Keep is an app created by the company Beijing Calories Technology Co Ltd which was founded in 2014 by Wang Ning, a college student in his fourth year.
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